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Senior Content Writer

Job Category: Non-Technical
Department: Marketing
Job Location: Indore
Experience: 5+ years

About the role:
India’s leading Educational ERP Software company, a Deloitte Fast 50 Company, and ET Growth Champion, Serosoft is looking for a dynamic Senior Content Writer who can handle various communication tasks with ease. If you possess a passion for content writing and creation and an innovative ability to create successful marketing campaigns and aid in company growth.

Key Responsibilities:

  • Research abilities for industry-related and trendy topics. 
  • Understanding of the usage of keywords in the content creation process. 
  • Produce well-researched, search-engine-optimized content for online publications and print on a requirement basis. 
  • Create and follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials. 
  • Utilize industry best practices and familiarity with the organization’s mission to inspire ideas and content. 
  • Should be able to write creative marketing ad copies for FB, Instagram, Linkedin, and Google Ads. 
  • Should be able to develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, print banners, standees, etc. 
  • Proofread and edit content before publication. 
  • Coordinate with marketing and design teams to illustrate articles in different design forms. 
  • Identify customers’ needs and gaps in our content and recommend new topics.
    Ensure all-around consistency (style, fonts, images, and tone). 
  • Use Search Engine Optimization (SEO) strategies in writing to maximize the online visibility of a website in search results. 
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement. 
  • Good hold on PPTs and Document editing. 

Skills & Qualifications: 

  • Proven work experience as a Content Writer, Copywriter, or similar role. 
  • Experience doing research using multiple sources. 
  • Familiarity with web publications.
    An impeccable grasp of the English language, including idioms and current trends in slang and expressions. 
  • Ability to meet deadlines and work independently with little or no daily supervision. 
  • Strong interpersonal skills and willingness to meet deadlines. 
  • Ability to work on multiple projects with different objectives simultaneously. 
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary. 
  • Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus. 
  • Ability to write content with adherence to the organization’s style guides and policies for publication.

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